Contributions of Augustus to the founding of the Roman Empire

With the research of the modern world, it has become quite clear that Rome was a massive military power in the Ancient World. They conquered all, and were unstoppable. Though, this only came to be through the change from a Roman Republic to the Roman Empire, and only one man could change this. Augustus. Augustus was the first Roman Emperor, and quite frankly the founder of the Roman Empire. Augustus commanded legions of Roman Soldiers, reformed the populous to run more efficiently and started the long reign of Emperors in Rome. Augustus was the sole reason the Roman Empire rose from the ashes of the republic. Augustus was born into an equestrian family as Gaius Octavius at Rome on 23 September 63 BC. His father, also Gaius Octavius,†¦show more content†¦The conspirators meant to drag his body into the Tiber as soon as they had killed him; to confiscate his estate, and rescind all his enactments; but they were deterred by fear of Mark Antony, and Lepidus, Caesar s master of the horse, and abandoned their intentions.† (Graves, 1979) After Julius Caesar was assassinated, Octavius was motivated to pursue Caesar’s ways and reforms, but at the same time correct Caesar’s mistakes and befriend both the senate and the people. During this period of turmoil, the senate consisted of 1000 members, and the senate’s power was greater than it had ever been. This is how the Senate was able to organise such a plot to assassinate Caesar It is written in an account of Suetonius in his, The Twelve Caesars writings. In section 2.35 of his account he writes: â€Å"The senatorial order now numbered more than 1,000 persons, some of which were popularly known as ‘Orcus men’, having secured admission after Caesar’s death through influence or bribery. The sight of this sad and ill-sorted rabble repute decided Augustus to restore the Order to its former size and repute by two new acts of enrolment. First, each member was allowed to nominate one other; then Augustus and Agrippa together reviewed the list and announced their own choice.† (Graves, 1979) Obviously this account was written while Augustus was in power, but now we will discuss how he rose to power. Augustus was the first and foremost of theShow MoreRelatedThe Golden Age of Rome873 Words   |  4 PagesThe Roman Empire is one of the most prominent civilizations that has walked the face of the Earth. 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Build-a-Bear Free Essays

1. Give examples of needs, wants, and demand that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Needs are defined as a basic part of the human makeup. We will write a custom essay sample on Build-a-Bear or any similar topic only for you Order Now According to Maslow’s Hierarchy of Needs, the need for toys belong to the third level or the social needs for love and belonging level. The primary target market of Build-A-Bear are children. A toy can provide the friend or social belonging a child needs. Build-A-Bear provides for the natural need of a child of a toy. Wants is defined as the form taken by human needs as they are shaped by culture and individual personality. As a child grows, his or her need for toys develops into wants or desires. A child needs a toy but may want a doll, a toy car, or a stuffed animal. This certain want may be influenced by the environment or the people in their surroundings. Build-A-Bear offers stuffed animals that are usually desired by younger children, most especially girls. Furthermore, Build-A-Bear have created a â€Å"want† for toys that are personalized. Demand is defined as a want backed up by buying power of the customers. In the case of Build-A-Bear, the buying power or money is provided by the parents of the children. And since they will be paying for the satisfaction of the â€Å"wants† of their children, customers or parents would want to get the toys, particularly the stuffed animals, with the best benefits. Build-A-Bear increases their toys’ benefits by promising that they would provide more than just a toy but the joyful experience of creating the toy. By offering more than just a toy, they have created a remarkable edge over other toys that would make their products more appealing to buying customers. 2. Detail all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? A Build-A-Bear Workshop’s primary products are personalized stuffed animals. But they promise to offer more than just a toy since these stuffed animals are created by the customers through different stations positioned in the store. To make the actual stuffed animal, the customers are provided the raw materials and they must then go through the child-friendly stations (Choose Me, Stuff Me, Hear Me, Stitch Me, Fluff Me, Dress Me, and Name Me) in the Build-A-Bear Workshop and do the necessary processes in the stations. Thus, what is actually exchanged is the toy plus the playful experience of creating the toy. From the perspective of a child or even adults, this will be a very unique experience since most of toys currently available in the market are all factory-produced. This unique experience shall become a creative memory and is also an added feature of the said exchange. 3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? The marketing management concept that is best apt for the Build-A-Bear Workshop is the Marketing Concept. The marketing concept is defined as the concept that conducts various researches first regarding the needs, wants and demands of the customers before producing the actual product. The marketing concept also introduces the concept of customer-driving market or offering a new product that the customer may want based on their research and market studies. In the case of Build-A-Bear, the company is a pioneer in their kind of business. Maxine Clark, the owner, has determined that customers need products that are customized or personalized and will give them a sense of creativity and uniqueness. They have created a toy that is more than just a toy. They have integrated a product and service and they are continuously improving their services to offer more to loyal customers. 4. Discuss the value that Build-A-Bear creates for its customers. Customer value is defined as the difference between the values the customer gains from owning and using a product and the costs of obtaining the product. Build-A-Bear not only offers a toy but rather the â€Å"experience of participating in the creation of personalized entertainment†. This experience satisfies the growing demand for products that are inclined towards customization. This is what separates Build-A-Bear Workshop from a regular toy store. This gives them the edge and competitive advantage from all other stuffed animals in the market. 5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes, because as what has been described in the text, the owner of the company is very much customer oriented. As demonstrated by the marketing concept, they look first at what is outside before going in. In her goal of going to 2 to 3 stores per month, the owner can get a personal first-hand experience of getting to know what the customer wants. She keeps their products updated by continuously asking the customers what they want. If the customers knew that the owner is very much concerned with what they want, this can develop their loyalty to the company. Furthermore, products that continuously answer to customer’s desires can also develop customer loyalty and leads to customers buying more from the company. Moreover, they can also share their experience with the company and encourage potential customers to try their products as well. How to cite Build-a-Bear, Papers

Code of Ethics Analysis free essay sample

Analysis on a â€Å"Code of Ethics† A code of ethics is a set of written or unwritten rules that are established and followed by a formed establishment. Different professions have varying codes of ethics based of their relationship with the public and how their line of work could have direct consequences on the said â€Å"public†, whose very definition is up for debate. Why is a code of ethics put into place if people are expected to always do the right thing considering they are rational and moral people capable of making life altering decisions?Davis’ first argument to defend the lethal decision of Lund is that Lund was not trained to think like a manager. His background was in engineering. He then goes on the state that Engineers are typically in charge of things, while managers are in charge of people. In essence, he states that Lund was ill prepared to make a decision of that magnitude without proper training in management. We will write a custom essay sample on Code of Ethics Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But why is there even a difference in a code of ethics between professions? Why are people not expected to be ethical as a whole population?Davis then begins to talk about the process by which an occupation or a collaboration of workers becomes a profession. Then, once the occupation becomes a profession, they (out of conventionality) establish a code of ethics that is mutually agreed upon, meaning that engineers as a whole should be ethical people. Davis then argues that following a code of ethics is supposedly rational, thus, Lund being a rational person should prevent him from being an exception to the rules. Although he was asked to think like a manager, he is still an engineer.A code of ethics is necessary in order to be a guiding hand into the morally right direction. Another argument that Davis makes to defend Lund’s blatant ignorance of a code of ethics is that the code of ethics itself is entirely up for interpretation. One canon that is pointed out is that enginee rs should â€Å"hold paramount the safety, health, and welfare of the public†. This is relevant in that the word public could include or neglect anyone, which would mean that Lund was still following a code of ethics.Davis states that the astronauts are not a part of the public because they are paid an exceptionally large income to be fully aware of the risks they are taking. Thus, they are not innocent bystanders because they have previous knowledge of the dangers that may lie in their immediate future. However, he also states that being directly unaware of the possibly defective O-ring makes them innocent and therefore in the branch of â€Å"public† by another definition.The Challenger explosion that occurred in 1986 was the direct result of Robert Lund’s inability to merge an engineering code of ethics with his own personal morals. To protect himself from shame and scalding, he obliviously neglected the engineering code of ethics. When asked to think like a manager, why wasn’t his conscience and responsibility as an engineer to â€Å"p ut safety first† enough to prevent the loss of seven lives? Lund’s conscience weighed his job and the reputation of Thiokol over the lives of seven astronauts because a code of ethics was physically absent. Although he initially felt that the launch should be postponed and had scientific data to justify his feelings, he was pressured into a decision without reflecting upon the engineering code of ethics. Conscience was not enough to save the astronauts lives, but if Lund had gazed over a code of ethics, his immediate reaction would have most likely been to ignore the advice of Mason, and make an ethical decision for the safety and welfare of the public.